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What Pepsi Is Doing

The U.S. Environmental Protection Agency (EPA) calls recycling one of the best environmental success stories of our era.1 Recycling turns materials that would otherwise become waste into valuable resources. Why make the extra effort to recycle? Because:

  • Recycling just one aluminum beverage can saves enough electricity to run a laptop computer for four hours.2
  • U.S. recycling diverted approximately 82 million tons of material away from landfills in 2006.3
  • Recycling generates about 1.1 million U.S. jobs, $236 billion in gross annual sales and $37 billion in annual payrolls.4
  • The recycling symbol is a loop because recycling is an infinite process. The three arrows stand for collecting, reprocessing and buying recyclables.5
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